In the US, a trademark can last indefinitely (which is different than
the case of patents or copyrights). However, the catch is that the trademark
must continue to be used to identify goods and services. Keep in mind, there is
a federal term for trademarks which is ten years. You can continue to renew for
ten year periods.
However, there’s a bit of a catch here. You must file an affidavit
between the fifth and sixth year following trademark registration. This
affidavit simply states that the trademark is still in use. Failure to file
this document will lead to a cancellation. It’s up to the individual to
remember to do this as there will be no reminders issued.
Related post: Can a trademark expire?
Your best bet is to have an attorney help you with this process. It can
be timely and expensive to miss important deadlines.
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