Trademarks
allow you to protect your company’s name, and to specify which types (classes)
of goods and services your company’s trademark should be applied to. It’s
important to point out that trademarks are intangible assets, and can be
bought, sold or licensed.
Other
Advantages of Registering a Trademark:
-It grants
the right to use the registered trademark symbol: ®;
-It grants
the right to file a trademark infringement lawsuit in federal court and to
obtain monetary damages;
-It acts as
a bar to the registration of another confusingly similar mark;
-Ability to
have the customs service block the importation of goods bearing an infringing
mark;
-And, it may
serve as the basis for an international trademark application.
Source: Quora
