The basic answer is No. Applying for a trademark can be done on
your own initiative and there are no requirements that a lawyer be involved on
your end.
But, to be honest, it really would be in your best interest to
speak with an attorney first. Of course no one wants to hear this, and I hate
to be "that guy." However, obviously you care about your company, and
you want to make sure it is in the best hands.
Particularly when dealing with IP issue, there are certain
fears/concerns about protecting all of your rights. Of the many reasons to hire
a lawyer for a Trademark (TM), here are few...
1. The process can be complex and lengthy. You are most likely
focused on developing your company and are probably working full-time in that
capacity. Taking up this task on your own can really limit your ability to
focus on your company.
2. The research and background work required for TM's is also
exhaustive and can be tricky. Although you may be able to do this yourself,
there is a chance you might make a mistake, overlook something, or simply take
a path that is not the best for your company. A lawyer is a safe-guard against
these problems.
3. Hiring a lawyer who is business savvy and well-versed in your
particular industry cannot only help you with your Trademark (TM), but can also
develop a strong business plan moving forward. IP is a particularized field,
and getting a lawyer on board who has helped similar clients in the past with
IP issues can make a HUGE difference for your business.
If you do decide to go it alone, here is a link to the US TM and
Patent Office website; How do I file a Trademark Application? They
give you some direction and guidance, as well as links to the relevant documents/forms
you will need.
Source: Quora
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